Bob Generale -- Co-Founder & Chief Strategy Officer
A communication veteran with deep experience across PR, marketing, and advertising, Bob has spent over a decade designing campaigns that turn ideas into movements. Known for strategic clarity and creative precision, Bob bridges old-school storytelling with next-generation technology. A strategist fluent in both brand psychology and emerging tech, he’s led programs for startups and global enterprises alike. Today, Bob is pioneering how artificial intelligence can be manipulated -- not just used -- to drive influence, reputation, and cultural relevance.
Alina Lytvynenko -- Co-Founder & Creative Director
A digital native with a designer’s eye and a communicator’s intuition, Alina is the creative force behind Have Juice’s visual and verbal identity. With a background in graphic design, web creation, and UI/UX, Alina brings a rare blend of artistry and systems thinking to every project. She's led social and digital campaigns that transform complex ideas into experiences people can see, feel, and share. As she continues expanding into communication strategy and psychology, Alina's curiosity fuels Have Juice’s innovation -- where human emotion meets machine intelligence.
Together, they combine experience and experimentation -- the wisdom of a strategist and the perspective of a new-generation creative -- to make Have Juice a partner brands can trust to move both people and algorithms.
We built Have Juice because the world of communication has changed faster than most brands can keep up.
As machines learn to speak, write, and decide what we see, influence has become an algorithmic language one few truly understand. AI promised efficiency, but it also created noise: too many tools, too much content, and too little clarity. That’s where we come in.
Have Juice exists to bring control back into communication. We help brands harness AI not as a replacement for human creativity, but as its amplifier -- turning data into narrative, algorithms into opportunity, and confusion into cultural power. Our mission is simple: to make influence in the AI age intentional, intelligent, and unmistakably human.
